Our task was to update and actualize the logo for the company specialized in innovative technologies to improve and optimize business processes. First we analysed the existing trends iconducted a series of studies to understand which visuals reflect company’s passion and commitment to innovation the best. We went through many concepts and design decisions to create a logo that in our opinion perfectly represents Ultratech values and spirit. ​​​​​​​​​​​​​​ The new Ultratech logo is a unique combination of graphic elements and font. We used white color and geometric shapes to express the boldness and energy of the company.