Helen Valery :: Behance

Helen Valery is a brand of duty free stores. During the project we've developed a cover for the brand catalog. The intented audience of the catalog are people who love travelling and want to delve themself into the atmosphere of adventure and discovery. The main goal of the project was to create a cover design that would attract attention to the catalog and emphasize the luxury and sophistication of the brand.

The design concept is based on the idea of creating a “postcard” style cover with landmarks photos to highlight the travel theme. The color scheme includes shades of blue, which are associated with nature and correspond to the brand’s corporate identity. For the titles we used an elegant serif typeface. Also, the design uses minimalistic white and silver accents to add luxury and sophistication.