In contrast, people who concentrate on having worthy rivals in life are the ones who are playing the infinite game. Simon Sinek, an author and inspirational speaker, explains these concepts well. He says you can only have a competitor in a finite game, like football or baseball, where the goal is to beat your opponent to win the game, and your competitors live on to fight another day. But it's better to focus on the process instead of the outcome in business, which is an infinite game, constantly evolving and changing, with its players being the employees. Sinek believes that most businesses don't thrive because the leaders play an infinite game with a finite mindset. The goal should not be to beat your competitors. Instead, the goal should be to look at those competitors as your worthy rivals. Study your rivals and observe what about them makes you insecure. The observation will usually identify areas you grapple with and need to work on. And take that as an opportunity to fix those weaknesses. For instance, you want your supervisor at work to trust you and assign you some creative projects, but instead, he always assigns any creative project on the docket to your coworker. If you have a finite game mindset, you'll focus all your energy on being jealous of that coworker and resent them. You'd speak about them negatively, always wondering why that happened to you. But if you change your mindset slightly to an infinite one and make that coworker your worthy rival, you will focus all your energy on observing why that coworker always gets those creative projects. Is it because that coworker sharpens their creative skills like graphic designing or sharpens their creative writing skills, or do they have a more substantial portfolio than you? After all that observation, you can notice your shortcomings and work on them, and in time you might score the next creative project or client.