élan I Branding & Packaging design

élan is a personalised haircare brand combining expert stylist knowledge with custom formulations to help people feel genuinely confident about their hair. The founder came to me unsure how to visually express her story. She had the expertise and vision but needed a cohesive, aligned identity to match her brand’s depth and precision.

Through strategy-led exploration, we transformed her uncertain starting point into a distinctive identity system: clinical yet luxurious, minimalist but full of quiet confidence. Every element, from the typography to the label design, reflects controlled premium simplicity that speaks to trust, care, and precision science. The final brand now supports the product launch with a professional, cohesive presence that elevates every customer touchpoint and attracts the right audience authentically.

Brand identity | Icons I Label template design | Visual direction | Custom mockups | Packaging application | Collateral design

I’m currently booking new projects. So if you're ready for a visual identity that feels aligned, strategic, and built to last – I’d love to hear from you.

→ Fill out my enquiry form to get started! 

Instagram: @talover_designs  Contact: sashataloverdesigns@gmail.com