Innovative market analysis for an AgriTech Startup
Laurencia Odjo
Objective: Reshape and validate AgriTrade ( B2B Market to streamline African Trade) Idea
Approach
Researched similar platforms and identified gaps.
Proposed a bottom-up validation methodology to align with customer needs.
Assessed opportunities through the African Continental Free Trade Agreement (AfCFTA).
Outcome
Identified actionable improvements to increase competitiveness.
Saved $8,000 by avoiding a misaligned launch campaign.
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Posted Nov 30, 2024
Provided an in-depth market analysis and feasibility study that helped a tech startup validate its idea, ultimately gaining investor support and minimize risks
