Innovative Market Analysis for an Agri-food Startup
Laurencia Odjo
Objective: Explore the potential of wholesaling packaged chili powder
Approach
Conducted market research and competitor analysis.
Analyzed consumer preferences, revealing a stronger demand for seasoned chili.
Evaluated political and economic factors using PESTEL.
Outcome
Recommended purchasing raw chili during peak season for cost savings.
Avoided a $1,200 investment in an uncompetitive product.
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Posted Nov 30, 2024
Provided an in-depth market analysis saving costs on unnecessary developments.
