Validating Market Potential of Shea Pulp Juice in Benin
Laurencia Odjo
Objective: Access the viability of producing shea pulp juice, an novel idea in Benin's market
Approach used
Conducted industry research to identify similar products in Africa
Performed SWOT and PESTEL analyses.
Analyzed survey data from local testing to understand consumer preferences
Outcome
Identified barriers to market entry and determined low feasibility for the juice
Suggested pivoting to shea pulp powder or jam, validated as competitive products.
Saved $ 500 by avoiding unfeasible investments.
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Posted Nov 30, 2024
I assessed the viability of shea pulp juice in Benin, conducted market research, and pivoted to more promising products like shea pulp powder and jam.
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