C + C | Brand Design

Brand image design for an architecture and interior design firm based in Mexico

Corella + Camou, husband and wife, came to me with a story that needed help being brought to life. The idea was something timeless, simple and elegant, and this is how it all started...

The branding process ✨

Creating a brand design for me isn't a linear process and... it always comes out in a different way, but the first thing this process always has in common is that I like to start by building a mood board (if you're wondering what this is: it's basically a collage) that can represent the idea my mind seeks to create. Sometimes it looks like a pinterest board, a collection of saved posts on instagram or in some other cases a proper mood board built by downloading and inserting images in a white canvas.

After that, comes the sketching process, the hardest part for me 🤷🏻‍♀️, where the only tools are a ✏️ + 📔 and where there's no wrong way of doing it. After being stuck and finding my way back two million times again I take a picture and pass it to my computer -> Adobe Illustrator, and start converting all those ideas to the digital world.

Then comes the typography exploration process, where I basically explore the name of the brand with all the possible fonts, and after a couple rounds of selections... the winner comes to the picture. Then a huge round of design explorations & combinations on what elements can be added to make it unique and representative for the brand goals.

Once this is complete, it's time to build a presentation with the design proposals (the quantity of proposals vary in every project) and sent to the client for review and a round of corrections.

And now... I want you to meet the winner 🏆✨

Starting at the left we have Corella + Camou's submark that represents the union of the two C's of the brands name that comes from the surnames of the couple. The two C's are communicated through the + sign that is also key in the name.

Moving on to the top right side, we have the main & alternative logo with a truly simple, minimalistic and classic design with a flowing touch that connects the letters C and A.

The results ✨

A brand identity that communicates the brands essence through union.

Where two last names represent the married couple.

Where architecture meets interiors to create the most exquisite spaces.

Where the visual identity has connecting elements through thin lines.

Interested in seeing your brand worked in this way?

✨ Contact me here ✨

Corella + Camou Instagram Account : @corellacamou