BIKE&HIKE | Outdoor adventure design
Lucija Grubic
Enhancing Navigation for Cyclists and Hikers
Industry: Outdoor Recreation / Tourism
Scope: Brand Identity, Trail Signage, Marketing Collateral
Role: Branding & Environmental Graphics
As part of the project to mark cycling trails in the Šibenik-Knin County, a complete visual communication system was developed to provide clear and consistent information for users.
The focus was on designing signage and an infographic system that is seamlessly applied across all promotional and informational materials. Special attention was given to ensuring that the signage design is adapted to the terrain while offering intuitive navigation for both cyclists and pedestrians.
A Cohesive Visual Identity for Outdoor Exploration
In addition to the main signage system, practical pocket-sized maps were designed for each marked location, providing a convenient way for users to navigate the trails.
Through a carefully designed visual language, the project enhances the user experience while reinforcing the identity of the cycling trails as a key segment of the region’s tourism offering.
Like this project
Posted Mar 27, 2025
Designed a bold visuals and signage for Bike and Hike, making outdoor exploration intuitive, engaging, and visually connected to the local landscape.
