Industry: Sports & Entertainment / Online Gaming Scope: Visual Identity, Marketing Assets, Landing Pages, UI Visuals Role: Visual Communication & Brand Assets

This project focused on designing and researching marketing communication strategies for sub-games within an online betting platform. The goal was to create distinct visual identities that improve differentiation between various games, ensuring a more engaging and user-friendly experience.

Through extensive research in gamification and user satisfaction, a reward system was developed to enhance player engagement and encourage continuous interaction.

Designing campaign-specific landing pages and hero visuals

Creating a library of promotional banners, CTAs, and digital ads

Developing modular templates for event highlights, game intros, and results

Aligning all visual communication with Chalkline’s evolving brand tone

Collaborating with the internal team to ensure real-time adaptability for ongoing promotions

Social media campaign templates

Visual systems for game UI highlights

Marketing visuals for email and paid ads

Graphics for sports-specific promotions (e.g. NFL, NCAA, etc.)

A key aspect of the project was designing an innovative way to present winners after each game, adding to the platform’s dynamic appeal. The goal was to create an immersive experience that fosters excitement and user retention.

Additionally, a dedicated website for Chalkine’s clients was developed, featuring structured information and visually compelling design elements that simplify access to services and content. The final outcome strengthened the platform’s market presence and enhanced user interaction through intuitive design and strategic branding.