Industry: Esports/Gaming Scope: Brand Identity, Visual Language, Social Templates, Jersey & Event Design Role: Brand Identity & Digital Assets

This project focused on developing a recognisable visual identity for Valinace, an e-sports team competing in digital tournaments. The design process emphasized logo creation and the development of graphic elements tailored for competitions and digital platforms. A key part of the project was designing team jerseys and visual code for social media that capture the competitive nature of e-sports while maintaining a modern aesthetic and strong brand presence.

The process focused on aligning brand strategy with aesthetic expression to ensure every visual touchpoint felt powerful and intentional.

Primary and secondary logo design

Custom type system and color palette

Iconography and supporting graphic elements

Jersey and merchandise visuals

Twitch and YouTube overlays

Social media templates for match updates, rosters, and announcements

Event branding assets (banners, digital signage, sponsor placement)

Beyond the physical identity of the team, a complete set of visuals was created for social media, ensuring consistency across various formats and communication channels. A strong digital presence was achieved through a unified visual strategy, reinforcing the team’s professional image within the e-sports community.

The final outcome delivered a cohesive and dynamic brand identity, positioning Valinace as a visually distinct and competitive force in the e-sports landscape.