Vesna Parun | A Tribute to Poetic Legacy
Lucija Grubic
Preserving a Poetic Legacy Through Visual Identity
Industry: Literature / Cultural Heritage
Scope: Visual Identity, Editorial Design, Tribute Branding
Role: Lead Designer – Visual Identity & Commemorative Design
Vesna Parun, one of the most prominent Croatian poets, left a profound mark on literature with her emotive, powerful, and universal poetry. Her work continues to inspire generations with its depth and authenticity.
Preserving Poetry Through Design
The project dedicated to Vesna Parun was designed to preserve and promote her literary legacy through a modern visual identity that bridges tradition with contemporary aesthetics.
A clear and consistent design system was created, ensuring unified communication across all project activities. Special attention was given to developing a comprehensive set of visual materials tailored for both digital platforms and print media, making her artistic heritage accessible to new generations while preserving it for the future.
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Posted Apr 1, 2025
Designed a visual identity for the Vesna Parun project, capturing the poetic spirit of her work through refined, timeless graphic expression.
