Flora Dalmatica—Green Book Of Šibenik

Lucija Grubic

Flora Dalmatica Initiative – Celebrating Cultural Connections

Industry: Cultural Events / Environmental Awareness Scope: Brand Identity, Event Branding, Marketing Materials Role: Lead Designer – Visual Identity & Branding
The Flora Dalmatica Initiative represents a platform for community, cultural collaboration, and networking among Šibenik's creative talents. The initiative brings together artists, organisations, and audiences to foster a shared cultural experience that celebrates the region’s heritage and creativity.

Crafting a Cohesive Visual Identity

To give the project a distinctive visual identity and strong brand presence, a comprehensive system of visual solutions was developed.
This identity is consistently applied across all festival events and extends to other activities supported or organised by the initiative.
Special attention was given to creating a complete set of visuals tailored for digital platforms, with a focus on social media. This ensures clarity, recognisability, and a professional presentation of content across all channels.
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Posted Mar 21, 2025

Crafted a bold, flexible identity for Flora Dalmatica—celebrating Šibenik’s culture through design that unites tradition and creative community.

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