FAST LANE | UX/UI Redesign for an Online Education Platform
Lucija Grubic
Creating a Strong Digital Identity for Online Education
Industry: EdTech / Online Learning
Scope: UX Strategy, UI Redesign, Design System, Visual Direction, Branded Graphics, Social Media Templates, Presentation Design
Role: UX/UI Designer, Graphic Designer
This project was developed in collaboration with partners to establish a professional and recognisable visual identity for a company specialising in online education programs for businesses and individuals.
The primary focus was on a complete website redesign, ensuring it meets modern user experience (UX) standards while integrating new UI elements that enhance navigation and improve platform interaction.
Challenge
The existing interface lacked visual clarity and structure, making it difficult for users to navigate courses, understand their progress, or feel engaged. It also lacked a cohesive design system, which made scaling content and new features inconsistent and time-consuming for the internal team.
Process
I was one of the leading designers that led the full UX/UI redesign from audit to handoff. We began by identifying core friction points in the user journey and mapping improved flows around course discovery, onboarding, and content access.
Conducted UX audit and pain point analysis
Mapped new user flows for onboarding and course navigation
Reorganised platform structure for better accessibility and clarity
Prioritised content hierarchy and simplified interactions
Designed high-fidelity screens for desktop and mobile
Created a modular design system in Figma (components, styles, spacing)
Developed a clean, modern visual identity using fresh typography and color systems
Focused on responsive layout behavior and scalable structure
Designed custom illustrations and branded visual elements
Developed branded templates for Instagram, LinkedIn, and course promos
Created PowerPoint templates for internal and external presentations
Designed event flyers, testimonial graphics, and internal content visuals
Set up a Frontify brand platform to centralise and standardise the visual identity for the Fast Lane team
Optimising User Experience & Market Reach
The redesign significantly improved usability and platform flow while elevating the brand’s overall look and feel. With a unified design language and centralised asset system, Fast Lane is now equipped to grow consistently, across product, marketing, and internal communications.
The internal team can now confidently create new content using branded templates, while users benefit from a smoother, more engaging learning experience. The setup of Frontify ensures long-term brand consistency and easier collaboration across departments.
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Posted Apr 1, 2025
Designed a full UX/UI experience for Fast Lane, designing a bold, fast-loading interface that reflects the efficiency of their logistics service.
