Industry: Renewable Energy / CleanTech Scope: Brand Identity, UX/UI Design, Website Design, Digital Assets Role: Lead Designer – Branding & Digital Presence

The project involved creating a brand identity and website for a company specialising in wind and solar energy production. The primary focus was on developing a strong and recognisable identity that reflects the company’s commitment to sustainability and technological innovation.

Challenge TECOI needed to establish a strong, credible visual identity and digital platform that clearly communicated their services and long-term vision. The challenge was to design a system that felt both technical and approachable, able to connect with municipalities, partners, and sustainability-driven stakeholders.

Process I led the brand strategy, design direction, and execution of both visual identity and website.

Discovery session to define brand positioning, audience, and tone

Competitive research and industry benchmarking

Visual identity design (logo, typography, color palette)

Brand guidelines for consistent future use

Sitemap planning and UX structure for key pages

High-fidelity web design in Figma (responsive layouts for desktop and mobile)

Visual support for sustainability messaging and impact storytelling

Final asset prep and handoff for development

Logo suite (primary, secondary, icon mark)

Brand color palette and typography system

Brand guidelines document (PDF)

Fully designed and responsive website (Home, About, Services, Contact)

Icons and illustrations

Hero visuals and messaging layout for landing pages

Internal graphics for team, investor decks, and events

Special attention was given to crafting a visual identity that communicates expertise and environmental consciousness, supported by a sleek and functional website designed for an intuitive user experience. The site’s structure was carefully planned to provide visitors with a clear overview of services and the benefits of renewable energy, ensuring seamless navigation and strong visual appeal.