ZeroZero - Brand Identity for Pop-up shop and online platform
Agnese Pulvirenti
Brand Designer
Graphic Designer
Web Designer
Adobe Illustrator
Canva
Shopify
ZeroZero (formerly OO.thestore) is a sustainable pop-up shop and online platform - taking place around twice per year. With its fun and playful style, ZeroZero hosts a wide selection of the most exciting, industry-leading, innovative and established brands in the sustainable world.
Logo
As the design lead, I worked to bring the vision of the creative director to life for both Edition 2 and 3 of the store, creating a consistent and appealing visual experience for both digital and physical platforms.
This included the creation of social ads - both in static and video form - merch, catalogue, shopify website, in-store printed deliverables such as posters, price tags, window design etc.
My role has been instrumental in shaping the overall visual narrative, contributing significantly to the success of the already established identity of OO.thestore. We are currently going through a slight rebrand, where I have been able to redesign the logo, the shopify store and focus the graphic language even more towards a Gen-Z audience.
This is an in-house ongoing project.
The deliverables
Logo design
Visual language
Custom icons
Shopify store
Merch (stickers, shirts, totes etc)
In-store graphics (window design, price tags, store tags, wall design etc.)
Catalogue design
Social media posts and Advertising (static and moving)
Newsletter design
Logo variants
Shop front - window design
Brand Identity
Shop Stickers
Launch Campaign - Advertising
Launch campaign - advertising
Launch campaign - advertising
Shop Catalogue
Instagram Ads
Shopify scroll through
Shopify Layout
Social Mesia Graphics
Pop-up Store
Newsletter design
Image treatment - Visual Language
Tote bag design
In-store Graphics
