ZeroZero (formerly OO.thestore) is a sustainable pop-up shop and online platform - taking place around twice per year. With its fun and playful style, ZeroZero hosts a wide selection of the most exciting, industry-leading, innovative and established brands in the sustainable world.

As the design lead, I worked to bring the vision of the creative director to life for both Edition 2 and 3 of the store, creating a consistent and appealing visual experience for both digital and physical platforms.

This included the creation of social ads - both in static and video form - merch, catalogue, shopify website, in-store printed deliverables such as posters, price tags, window design etc.

My role has been instrumental in shaping the overall visual narrative, contributing significantly to the success of the already established identity of OO.thestore. We are currently going through a slight rebrand, where I have been able to redesign the logo, the shopify store and focus the graphic language even more towards a Gen-Z audience.

This is an in-house ongoing project.

The deliverables

Logo design

Visual language

Custom icons

Shopify store

Merch (stickers, shirts, totes etc)

In-store graphics (window design, price tags, store tags, wall design etc.)

Catalogue design

Social media posts and Advertising (static and moving)

Newsletter design