Poster and Postcard Design for Vita Coco - Brand Activation Campaign.
I partnered with Vita Coco, the beloved coconut water brand, on their Brand Activation Campaign held in Paris.
The event was in conjunction with a run club; they rented a kiosk along the Seine and supplied the runners with their coconut water.... and a bunch of posters and postcards to remember the day by.
That's where I came in!
I was commissioned 10+ designs that could work as both posters and postcards. Considering the nature of the brand activation, we wanted something that felt fresh, summery, sporty and infused with Vita Coco energy. Think running the streets of Paris, but with a tropical twist.
The activation was a huge success; all that's left to say now is...
Chérie, On Court? 🏃
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A few months ago, I had the pleasure of creating the brand identity for Stella's Snacks, a small snack bar located within Mason & Fifth, a hospitality brand known for combining luxury with a home-away-from-home atmosphere.
The identity was inspired by Stella, the beloved dog who greets guests at reception. By positioning Stella as the brand’s mascot and name, we could create a visual identity reflecting the warmth and personality guests already associate with their stay. This approach allowed the snack bar to feel instantly familiar and personal, reinforcing Mason & Fifth’s emphasis on community and comfort.
We created a cheerful, character-driven brand that elevates a simple snack offering into a memorable part of the Mason & Fifth experience. Working closely with the Mason & Fifth team, I crafted a brand built around bold, rich colours, a suite of custom playful illustrations, and a friendly tone of voice. Together these elements capture Stella’s lovable personality while creating a distinctive, light-hearted brand that stands proudly within the Mason & Fifth ecosystem.
I hope you love it as much as we do!