Apollina is a London-based luxury lingerie brand aiming at creating comfortable but elegant lingerie for both everyday wear and special occasions.

Based in the heart of Shoreditch, the brand needed to feel fresh, effortless, and chic, with just the right amount of edginess.

Through the juxtaposition of delicate photography and a bold blackletter typeface for the logo, the brand successfully captures the multifaceted essence of Shoreditch, speaking to the young creatives inhabiting the area and seamlessly blending elements of sophistication with a modern, edgy flair.

The Deliverables

Logo design

Typography

Naming

Visual language

Visual Direction

Merch