Apollina Lingerie – Brand identity for luxury lingerie brand

Agnese Pulvirenti

0

Brand Designer

Graphic Designer

Adobe Creative Suite

Adobe Illustrator

Apollina is a London-based luxury lingerie brand aiming at creating comfortable but elegant lingerie for both everyday wear and special occasions.

Logo on background
Logo on background

Based in the heart of Shoreditch, the brand needed to feel fresh, effortless, and chic, with just the right amount of edginess.

Through the juxtaposition of delicate photography and a bold blackletter typeface for the logo, the brand successfully captures the multifaceted essence of Shoreditch, speaking to the young creatives inhabiting the area and seamlessly blending elements of sophistication with a modern, edgy flair.

The Deliverables

Logo design
Typography
Naming
Visual language
Visual Direction
Merch
Moodboard and Visual Direction
Moodboard and Visual Direction
Colour Palette
Colour Palette
Typographic Choices
Typographic Choices
Price Tag design
Price Tag design
Tote Bag Design
Tote Bag Design
Price Tag and Photography Direction
Price Tag and Photography Direction
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BRANDING – IDENTITY – MERCH

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Brand Designer

Graphic Designer

Adobe Creative Suite

Adobe Illustrator

Agnese Pulvirenti

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