Wellvrse is an innovative wellness platform that offers 5-minute guided mindfulness experiences set in some of the world's most serene natural environments, re-created in virtual reality (VR). Targeting the Gen-Z demographic, Wellvrse aims to provide quick, accessible, and immersive wellness solutions.

I had the pleasure of creating their brand identity and visual language, launching Wellvrse into the public domain.

After engaging in an in-depth exploration of the distinctive facets that set Wellvrse apart I designed a modern logo that, in its shapes, echoes the digital world. We went for a colour palette that was soothing yet vibrant, reflecting both the serene feeling of nature and the technological VR experience. We also selected a set of icons inspired by topography to reinforce the brand's message, as a part of the experience involves exploring the natural environments Wellvrse places you in.

By discerning the core defining points, I created an identity that not only distinguishes the brand but also resonates with its target audience.

Designed while at AfterHourz

The deliverables

Creative direction

Logo design (logo mark and custom type mark)

Brand pattern

Brand guidelines (.pdf)

Typography pairings and hierarchy

Colour palette

Logo usage

Visual language

Landing page (no-code)