Wellvrse - Brand Identity for a VR wellness app

Brand Designer

Graphic Designer

Web Designer

Adobe Illustrator

Figma

Tilda

Wellvrse is an innovative wellness platform that offers 5-minute guided mindfulness experiences set in some of the world's most serene natural environments, re-created in virtual reality (VR). Targeting the Gen-Z demographic, Wellvrse aims to provide quick, accessible, and immersive wellness solutions.

Logo usage

I had the pleasure of creating their brand identity and visual language, launching Wellvrse into the public domain.

After engaging in an in-depth exploration of the distinctive facets that set Wellvrse apart I designed a modern logo that, in its shapes, echoes the digital world. We went for a colour palette that was soothing yet vibrant, reflecting both the serene feeling of nature and the technological VR experience. We also selected a set of icons inspired by topography to reinforce the brand's message, as a part of the experience involves exploring the natural environments Wellvrse places you in.

By discerning the core defining points, I created an identity that not only distinguishes the brand but also resonates with its target audience.

Designed while at AfterHourz