Visual Identity Management for Editor Pizza
Joaquin Cardelli
Menu System Application: Design and layout of the complete menu system (food, beverages, specials). Focus on typographic hierarchy to enhance the user experience.
Dynamic Social Media Stories: Creation of engaging vertical assets for Instagram/Facebook Stories, optimizing brand visibility and driving traffic during peak hours and promotions.
Conceptual Brand Diffusion Assets: Design of strategic, high-impact conceptual pieces aimed at brand reinforcement and awareness campaigns across various media.
Multi-platform Graphic Assets: Ongoing production of daily graphic pieces and publications, ensuring brand consistency across all social media and digital diffusion channels.
This project focused on the Management and the Creative and Consistent Application of the Visual Identity for Editor Pizza, a well-known gastronomy brand. My role was to ensure that the pre-existing brand identity remained true to its values while adapting to daily communication and promotional dynamics.
The work was integral and continuous, covering everything from the functional design of menu systems (adaptable and easy to update) to the creation of conceptual graphic assets for positioning campaigns and the daily management of visual content for social media.
The key to the project was brand adaptability. I demonstrated expertise in translating solid branding into ephemeral (Stories), promotional, and diffusion formats, ensuring coherence and visual impact in a high-turnover sector like gastronomy.
Like this project
Posted Nov 3, 2025
Brand management for Editor Pizza. Ensured consistent identity across menu systems, high-impact social graphics, and promotions.
