Eumara: Authentic Travel Branding & UX
Joaquin Cardelli
Rooted in Landscape. The logo design for Eumara Travel translates the local essence, the geometry of the hills and the spirit of the journey, into a clean, modern symbol. Set against the Argentine countryside, this visual emphasizes the brand's core promise: local discovery and authentic adventure. The identity is built to represent a premium, trustworthy guide to the region.
The Geometry of Trust
This macro view illustrates the precision behind Eumara's custom logotype and brand typography. We used a strict grid and geometric construction lines to define the curvature and weights. This technical rigor ensures the brand mark is highly legible and scalable across all platforms, from small digital screens to large print signage, delivering a professional, trustworthy, and organized feel to reflect reliable travel planning.
Typographic Clarity: Be Vietnam Pro. For the Eumara brand, we selected the Be Vietnam Pro family for its modern, clean structure and wide range of weights (Thin 100 to Black 900). This typeface ensures maximum legibility and readability across all platforms, which is essential for travel information, booking details, and promotional materials. The typography choice reinforces a brand image that is organized, transparent, and easy to trust.
Translating Brand to Architecture
This visual demonstrates the execution of the Eumara brand identity on the physical storefront. The design includes the technical blueprint, ensuring precise execution of the corporeal logo and signage. This application extends the brand's premium, organized aesthetic into the real world, reinforcing trust and visibility on the street, and ensuring that the visual experience is cohesive from the digital flow to the physical office in Tandil.
Engagement Across Social Media. This visual demonstrates how the Eumara brand system translates to high-engagement social media content. The use of the core palette, clear Be Vietnam Pro typography, and the logo placement ensures instant recognition and brand trust across a variety of content types—from aspirational travel imagery (Italy, Costa Rica) to informational guides (Mendoza, senderos). The design effectively combines strong visual storytelling with a clean layout to drive user engagement and bookings.
OOH Campaign.
This visual showcases the Eumara brand scaled to Out-of-Home (OOH) advertising, demonstrating the system's ability to maintain impact on a large scale. The strategic use of the modular yellow elements, high-contrast imagery (Costa Rica), and clear typography ensures the message is compelling and instantly recognizable from a distance. The design reinforces Eumara's position as a premium travel partner, combining strategic layout with aspirational imagery to capture attention on the road.
Eumara's Core UX Platform
This visual showcases the final application of the brand identity to the travel agency's website (eumaraviajes.tur.ar). The design ensures the aesthetic principles—local imagery, trusted color palette, and clear typography—are integrated into a high-performance user experience. The clean, accessible interface is strategically designed to simplify the booking flow and build immediate user confidence, translating the brand's trustworthy identity into high-conversion results.
This visual showcases the Eumara brand system deployed across urban transit shelters. The modular design, combining high-resolution aspirational imagery (Peru, desert landscapes, mountains) with the brand's bold color blocks, ensures maximum visual impact and quick messaging recall in a high-traffic environment. This execution demonstrates the system's flexibility in promoting diverse travel destinations while maintaining brand consistency in a real-world, dynamic setting.
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Posted Nov 6, 2025
Strategic brand identity and UX design for a travel agency. Translating Tandil's natural geometry into high-performance digital and OOH assets.
