Orilla Bar & Grill | Visual Identity Management
Joaquin Cardelli
Brand Identity Application Concept: Defining the visual direction and tone of voice for all design materials, ensuring coherence with the established Orilla brand identity and its upscale Miami location.
Menu System Design: Creation and maintenance of the complete menu system (food, drinks, specials). Focus on typographic hierarchy and layout design for optimal readability and a premium dining experience.
Dynamic Social Media Stories: Design of engaging vertical visual assets for Instagram/Facebook Stories, optimizing brand visibility and driving immediate restaurant traffic and special promotions.
Email Marketing Campaign Assets: Design and production of dedicated visual assets and templates for CRM and email marketing, supporting promotional campaigns and maintaining customer loyalty.
Printed Collateral Design (Business Cards/Vouchers): Design of key physical brand materials, ensuring high-quality printing and tactile execution for elements like business cards, loyalty cards, or promotional vouchers.
Multi-platform Graphic Assets: Ongoing creation of promotional publications and graphic pieces across all digital channels and local diffusion points, translating the core brand identity into actionable marketing content.
This project focused on the Consistent Management and Application of the Visual Identity for Orilla Bar & Grill, an upscale restaurant located in Miami. My role was to ensure that the established branding translated into an effective and premium experience across every customer touchpoint.
The scope of work included the design and production of a wide range of materials, from the menu systems (ensuring readability and typographic hierarchy) to the creation of email marketing pieces and dynamic social media stories.
The key to success lay in fidelity to the institutional identity while generating flexible communication assets for daily promotions, loyalty programs, and diffusion. This project demonstrates expertise in editorial design, brand application across physical and digital environments, and graphic asset creation for a highly competitive sector like luxury gastronomy.
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Posted Nov 3, 2025
Brand management for upscale Miami restaurant, Orilla. Ensured premium identity consistency across physical collateral, menu systems, and dynamic digital assets
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