A Modular Identity for Architect Jorge Armas González

Jorge Armas González is a young architect whose work balances respect for traditional architecture and its surrounding environment with an interest in modern, sustainable technologies.

As he was entering the market without an established visual presence, the challenge was to create an identity that would communicate structure, professionalism, and trust while allowing the architectural projects themselves to remain the focus.

The resulting branding combines simple geometric forms — circles, arcs, and squares — into a modular system inspired by the fundamental elements of architecture. The alternation between solid and outlined shapes creates a dialogue between positive and negative space, echoing the idea of the environment as a force that shapes and influences the built result.