Aqua Suites Branding

Aqua Suites is a hotel overlooking the Atlantic Ocean, framed by the volcanoes of Lanzarote.

As a new property in a highly touristic area, Aqua Suites needed a visual identity that could stand out from the competitors, appealing to both families and adult guests, while being suitable for signage and printed collateral.

I developed the identity drawing inspiration from the hotel’s proximity to the sea and its fresh, airy atmosphere. Watercolor textures were used to compose the main visual elements, giving the brand a natural, authentic feel. A palette of blue tones combined with a modern, clean font communicates the elegance and authenticity of the place. To address technical and practical needs, the main logo was accompanied by a simplified secondary version, ensuring versatility across different applications.