Epworth HealthCare Annual Report Design

For the 2018-19 Annual Report of Victoria’s largest not-for-profit private hospital group, I worked under the creative direction of HMGroup to craft a publication that placed patients at the heart of the practice.

The concept revolves around the complementary perspectives of patients and carers, highlighting the human-centred approach at the core of Epworth HealthCare. To bring warmth and accessibility to the report, I art-directed an illustrator to create a series of custom illustrations, which lighten the dense collection of statistics and facts.

A small, bound-in booklet, positioned at the very “heart” of the report, reinforces the concept and provides a tangible focal point, creating a narrative that is both informative and emotionally engaging.