Lucàntica Visual Identity Design

Lucàntica is a cultural project that tells the story of a small Italian region called Basilicata through objects to wear and live with.

The identity is inspired by the concept Chronicles of Basilicata, yesterday and today. A contemporary logotype with a subtle retro detail gives voice to these stories: the accent on the "à" becomes a megaphone, but also a graphic container that frames images and colours throughout the brand.

Lucàntica identity was designed as a flexible visual system. A vibrant colour palette, authentic photography, and a clean, adaptable layout create space for different illustrators to interpret each theme in their own visual language. The brand becomes a blank canvas where collaboration and storytelling take centre stage, while staying rooted in the same shared identity.