Festival identity

Festival del Benessere di Farigliano is a wellness festival that launched its first edition in 2025 and needed an identity able to resonate with a health- and value-conscious audience.

While core elements such as the logo and primary color were designed to remain recognisable over time, I proposed introducing a different theme for each edition, allowing the festival’s identity to evolve while keeping a consistent visual core.

For the first edition, the concept was “All the Wellness Shapes”, reflecting the four dimensions of wellbeing explored by the festival: body, mind, community, and nature. The identity translates this idea through a fluid logotype, four organic shapes, and a palette of soft green and purple chosen for their calming, meditative energy.

Alongside the brand kit, I designed adaptable templates that the client could easily customise in Canva, as well as a series of strategic social media posts to support the launch: announcements, countdown content to build hype, program highlights, and other tailored communications.