Brand Identity Design for a design festival by Elena PasseggiBrand Identity Design for a design festival by Elena Passeggi

Brand Identity Design for a design festival

Elena  Passeggi

Elena Passeggi

This brand identity reflects the concept of disorder becoming clarity, chaos dissolving into focus: the logo is the translation of a bold focus point; a series of graphics that revolve around it (designed to differentiate the days of the course) represent the concept of confusion in an abstract way; the colour palette evolves from a punchy red to a more calming blue.
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Posted Mar 12, 2026

From concept to execution: designed a bold identity system for a Melbourne client, creating five cohesive micro-identities that reinterpret each day's focus.