Youth strategy identity, report and activations
Elena Passeggi
Under the creative direction of HM Group, I designed the visual identity for the Victorian Youth Strategy, a government initiative aimed at engaging young people across Victoria in shaping future policy.
The visual system, built around the ideas of diversity, individuality, and connection, supported a series of interactive activations, including online storytelling activities and TikTok challenges, and extended to the design of a printed report.
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Posted Jul 29, 2026
Designed the visual identity for a youth engagement campaign, creating a system across print, social media, and interactive activations.
