A lively identity for a children's activity centre

I developed the visual identity for a children's daycare and activity centre, creating a brand that speaks to two very different audiences: children and their parents.

Starting from an existing logo, the project focused on building a stronger and more recognizable visual presence, particularly across social media. After researching today's visual world of childhood, I created a flexible system of geometric shapes and playful patterns designed to spark curiosity and imagination.

The simplicity of the graphic elements allows the identity to adapt seamlessly across digital and print applications, resulting in a cohesive brand that is both engaging for children and reassuring for families.