Wok & Roll is a fictional Chinese takeaway brand designed for the bold, the hungry, and the sauce-obsessed. This project reimagines traditional Asian packaging through a rebellious retro lens — combining nostalgia, punky typography, and a feisty maneki-neko mascot. The result? A brand that punches through clutter with spice and swagger.

Brand Naming & Positioning

Retro-Inspired Visual Identity

Mascot Design & Variations

Tagline Copywriting (“Get Lucky. Get Saucy.”)

Packaging (Noodle Boxes, Dipping Cups, Delivery Bags)

Print Collateral & Signage

Poster Art Direction

Social-Ready Content

Built on a tight red and coconut cream palette, Wok & Roll uses a heavy type system and punchy messaging to evoke a street-style aesthetic with vintage warmth. The hand-drawn mascot — part lucky charm, part noodle warrior — anchors the brand across every surface, from takeout boxes to storefront signage.

We don’t just serve Chinese food.

We stir-fry moods, roll attitude, and sauce every damn thing.

Traditional recipes. Retro style. Rebel spirit.

That’s how we Wok & Roll.

A sticky, sassy, scroll-worthy identity system made to be loved, posted, and ordered again.