Brand Identity Development for OSAE by Gureesha SinghBrand Identity Development for OSAE by Gureesha Singh

Brand Identity Development for OSAE

Gureesha Singh

Brand Design

Brand Strategist

Logo Designer

Affinity Designer

Canva

Kittl

Recreation

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Posted May 23, 2025

Developed brand identity for OSAE, a lifestyle brand focused on quiet, functional objects.

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Brand Identity Development for OSAE

Gureesha Singh

Brand Design

Brand Strategist

Logo Designer

Affinity Designer

Canva

Kittl

Recreation

OSAE is a conceptual lifestyle brand that creates quiet, functional objects designed to hold space — both physically and emotionally. The name is derived from the Japanese word osae (抑える), meaning to contain, to hold gently.

Core Identity:

Tone: Intentional, poetic, architectural

Visual Language: Neutral tones, matte textures, clean grids, soft shadows

Product Concept: Linen pouches, ritual tools, storage boxes, slow-living accessories

Audience: Creatives, minimalists, slow-living practitioners, interior stylists

Keywords: Contain. Soften. Elevate. Reduce. Be present.

Like this project

Posted May 23, 2025

Developed brand identity for OSAE, a lifestyle brand focused on quiet, functional objects.

Likes

Views

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