Brand Identity Development for OSAE
Gureesha Singh
OSAE is a conceptual lifestyle brand that creates quiet, functional objects designed to hold space — both physically and emotionally. The name is derived from the Japanese word osae (抑える), meaning to contain, to hold gently.
Core Identity:
Tone: Intentional, poetic, architectural
Visual Language: Neutral tones, matte textures, clean grids, soft shadows
Product Concept: Linen pouches, ritual tools, storage boxes, slow-living accessories
Audience: Creatives, minimalists, slow-living practitioners, interior stylists
Keywords: Contain. Soften. Elevate. Reduce. Be present.
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Posted May 23, 2025
Developed brand identity for OSAE, a lifestyle brand focused on quiet, functional objects.
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