Wildfern is a soft, sensory brand rooted in the quiet power of nature. Built for wellness seekers and ritual lovers, its visual identity merges botanical beauty with minimal elegance.

Design Direction: Earthy tones, gentle serif typography, flowing layouts

Core Vibe: Feminine, grounded, calming

Products: Natural body oils, scrubs, and self-care kits

Audience: Women in their late 20s to 40s who value clean ingredients, eco-conscious packaging, and serene design

Assets Created: Logo suite, packaging mockups, branding slides, Instagram kit