Freshnest — A Wholesome Brand for Modern Grocery Lovers

Freshnest — A Wholesome Brand for Modern Grocery Lovers​​​​​​​

Freshnest is a grocery delivery brand designed to feel soft, fresh, and friendly — a visual departure from cold, hypermarket energy. Built around the concept of freshness with heart, this identity system delivers both convenience and charm.

With playful typography, a pink-based palette, and warm-toned visuals, Freshnest turns everyday essentials into something delightful. This case study includes branding, mockups, social media, packaging, and UI snippets for a full 360° experience.

🌸 Logo & Brand Identity

The logotype is rounded, lowercase, and welcoming. The color palette is grounded in shades of rose, cream, and leaf green — invoking freshness, sweetness, and approachability.

Packaging & Product Mockups

Packaging was designed to feel both eco-conscious and joyful. Soft gradients, sticker graphics, and handwritten-style labels add a personal touch to everyday items.

UI/UX – App Snippets 

Moodboard Vibe

Freshnest was an exploration of making the ordinary feel extraordinary. In a space often dominated by cold efficiency, this brand invites warmth, intention, and visual joy.

My role included:

✔ Brand strategy & identity

✔ Design system & mockups

✔ Social media assets

✔ UI direction & packaging layout