FOCL | Website Redesign and Art Direction

Background & Strategy: A wellness brand that simplifies the science of feeling good. FOCL zeros in on on the biggest drivers of well-being to make it easy for anyone to find their path to feeling good.

Website Design: The most important digital touch point for FOCL was a refreshed web presence. The new system of organizing products by “state” appears clear and prominent, guiding first time visitors and veterans alike. The website strikes a balance between feeling fresh and scientific.

Art Direction: Acting as producer and art director to establish a consistent visual language that highlights each product. Organizing the photoshoot, planning the shot list, casting the model and supporting in post production to final output.