Divergently | Visual Identity & Website

Background & Strategy: The first membership network for late diagnosed neurodiverse women. With most resources out there too medical, geared towards kids or focused on "fixing" divergencies, Divergently is challenging the conversation and building a safety net community.

Visual Identity: Using an approachable sans-serif type to set the logotype and leaning into off-kilter lettering gives the brand a unique twist.

Bright gradients create an uplifting environment and provided further contrast, while signaling that this brand is here to change the narrative for the positive

Web Design: Styling the digital safety net that Divergently provides for the neurodiversity community needed to feel secure and inviting. The website makes use of core branding themes while staying straight forward and easy to navigate.