Sunny Within | Visual Identity & Website

Strategy: Sunny Within’s founders envisioned a brand that made consumers feels like they are standing in the sun and bringing them back to their brightest, most nourished self. A brand that brings clarity, simplicity, and joy to the wellness category. From Identity to Packaging and Art Direction all elements of the brand make the consumer feel golden.

Visual Identity: Sunny Within’s identity delivers on the core ethos of the brand: Making people feel golden. Supported not only by a warm and comforting color palette but also defined by a strong sans serif logotype and a clear logomark. The branding inspires trust and much as it provides a warm hug.

Website Design: Bringing the consumer into the golden world of Sunny Within starts with the e-commerce experience. The digital presence feels modern and caringly radiant. Straying from traditional product photography we opted for hand-held compositions which further emphasizes the human-touch and natural feel of the brand.