I collaborated with the Africa Family Business Summit 2024 (AFBS 2024) to develop a compelling event branding and visual identity that embodies the summit’s mission of fostering governance excellence in family-owned businesses across Africa. The objective was to create a professional, cohesive, and engaging brand presence that reflects the event’s focus on sustainability, leadership, and long-term business success.

Building on AFBS’s existing identity, I refined the event logo with a clean, modern aesthetic that aligns with the summit’s core themes. The logo design integrates elements that symbolize stability, continuity, and governance, reinforcing AFBS 2024’s role as a catalyst for sustainable family business growth.

I developed a sophisticated color scheme featuring deep blues, gold, and earthy tones to represent trust, heritage, and long-term vision. The typography selection balances professionalism with modernity, ensuring clarity and impact across all branding materials.

A cohesive suite of branding assets was designed, including: Event banners & signage, Attendee badges & lanyards, Social media templates & promotional graphics, and Digital event booklets & reports

To enhance engagement, I created dynamic motion graphics for speaker introductions, session transitions, and promotional videos. This brought a modern, polished feel to the summit’s visual identity, elevating the attendee experience.

I designed high-impact stage backdrops, podium branding, and event wayfinding materials to maintain visual consistency throughout the venue. These elements contributed to an immersive and professional environment for speakers, panelists, and attendees.

The final branding package was implemented across multiple platforms, ensuring a seamless and professional event presence. From pre-event marketing to on-site branding and post-event digital assets, My creative execution reinforced AFBS 2024’s reputation as the premier event for family business governance in Africa.

The AFBS 2024 team commended the refined branding for elevating the summit’s visual identity, enhancing brand recognition, and delivering a high-impact attendee experience. The cohesive and professional design system successfully positioned AFBS as a leading platform for governance excellence in African family businesses.