Spearheaded the branding efforts by developing a visually compelling and youth-oriented visual identity. Set the tone and voice of the brand to resonate effectively with the target audience.

Led multiple iterations of the website design to accommodate the expanding user base. Solely responsible for setting the information architecture, guiding users towards sign-up, and ensuring a seamless user experience.

Designed and implemented a comprehensive dashboard, encompassing an end-to-end hiring platform for recruiters and students. Developed the "Projects" feature to facilitate student skill acquisition. Orchestrated the design of profiles, activity pages, and supplementary features like messaging and notifications.

Engaged in the design of email templates, marketing collateral, and comprehensive branding documentation to maintain brand integrity and coherence across all touchpoints.