As the lead product designer at Boldd, I took charge of the following things: Website design: Crafted the homepage, along with the mentor page and sign-up form to capture leads. This had 7.6% conversion (On average Edtech platforms have a conversion rate of 2-3%)

Once the lead was captured, we suggested to the user some of the top mentors that would fit their requirements.

And if the user liked any of the mentors they could go ahead pay and book the session.