Keep It Positive



KIP

KIP (Keep It Positive) is a non-profit organization helping to foster financial literacy to those who need it most - individuals who experienced a devastating loss, homelessness, or other overwhelming circumstances. I had the pleasure of working closely with the founder of the organization.

We wanted to infuse hope and positivity into each element of the KIP brand. 





The logo mark visualizes three leaves (growth, money) straightening out and standing tall - representing the individuals that will be guided by this incredible program. Also pointed out by KIP founder, Maggie, the mark can also be seen as a family unit leaning on each other for support!