I had the pleasure of working with them to develop their logo and visual identity as they begin to bud in the industry.

The visuals are refined but rooted in organic forms. I created a custom wordmark that feels elevated without coming off overly high class. The bends in the R’s mimic those found in the Mississippi River and capture the calm nature of the water.

The wordmark also had to be simple and flexible enough to embody future extensions of the brand as they grow as a business. The color palette reflects the key roles in the growing process from the bright Sunshine to Mississippi Clay.