Goal Post Farm

I had the pleasure of working with the Chism family to design a look and feel around their eco-friendly tree nursery in Jackson, MI. The aptly named Goal Post Farm pays homage to the farm land that was once a rugby club. The family left a goal post standing as a constant reminder of the time and energy poured into the land to make it what it is today.



+ logo family

+ primary logo

The logo is simple and reserved, nestling a goal post amongst a luscious growth of trees. There's plenty of detail within the mark to be attractive without going too ornate. A small scale mark was created that pulls back on some logo elements so that it remains legible at any size.



+ small scale logo mark