Camp Fox is a summer camp hosted on the beautiful shores of Catalina Island for kids and teens. I had the opportunity to give the camp a visual refresh including their logo and some other brand assets!
As a past camp-goer myself, I had a lot of fun with this project. I wanted the final visuals to be something that a camper, young or old, would be happy to wear on a tee or sweatshirt!
After doing some research I found that Catalina Island is home to a lot of really interesting wildlife. Including a furry little guy aptly named the Catalina Island Fox. I knew I wanted one of the concepts to feature a fox, of course, so this is where I'd pull my inspiration.
The rest of the visual identity centers around a slew of badges and buttons that feel familiar to campers. I wanted to provide them with an array of lockups and layouts that could be used for any use they might need.
In my research on the project I also found this really cool shot of the campgrounds. It felt like the perfect subject for a large illustration. Something you'd see on the back of a sweatshirt or something.
It was a bit out of my comfort zone, something organic that also has to somewhat resemble reality. In the end I'm happy I stuck to it as they were super excited about it! And yes, they did end up slapping it on some sweatshirts.
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