Social Media Marketing and Label Design for a Face Wash Launch

Creating the Label and Social Media Marketing for a New Face Wash Launch was so much fun! I love when a brand trusts me to come up with the product design AND the marketing for social media! The brand told me they wanted a clean and modern design for their face wash label that also stood out on the shelf. For me, it was important to follow these guidelines while also making sure the facewash label was up to date with current trends. I kept the label clean by making the name of the face wash the main center of focus. I also added a modern silky looking background for some dimension. Lastly, I made sure the back of the label had all of the essential details without looking overcrowded or messy.

As for the social media marketing post, I wanted to make sure the face wash was the highlight point. I added some bubbles in the background to make things a bit more fun and dimensional, while also adding to the face wash theme. I made the main text a bit bolder than usual because the company wanted to emphasize the two main ingredients of the face wash rather than the brand itself.

Overall, I am incredibly happy with how the designs turned out. Working with the client to achieve the perfect result is so important. I'm so thankful that this skincare brand gave me all of the necessary information and themes, even down to small drawings for what they had in mind. I love making ideas into reality and this project is the perfect example of how working with the client throughout the design process ensures the designs end up on brand and up to date!