Designing a New Business Card for a Guidance Counselor

When a middle school guidance counselor reached out to me to redesign her business card, I immediately knew I wanted to design something fun yet professional. She knew exactly what colors she wanted to incorporate, but didn't know exactly what she was looking for design-wise. She mentioned she wanted her e-mail list to be a big part of the card which sparked my idea of adding a QR Code that would be easy for parents to scan and join her mailing list. She loved the idea and so I got to work!

Because she works for a middle school and she already wanted me to work with semi-bright colors, I started with a gradient background and added side panels for extra dimension. I chose a font that fit the fun scheme while also seeming professional and easy to read. I made sure the QR code for her mailing list was easy to understand without too much crowding on the front side of the card. For the back, I kept things simple and made sure all contact information was together in one place.