I was brought in by STATSports to help redesign their digital offering along with their e-commerce store in anticipation of their new product launch.

Athlete Series - The most powerful GPS tracker in sport. The Athlete Series helps improve your performance by comparing your data to that of the pros, measuring key metrics.

A key part of this new product launch was telling the story of the product in a dynamic and playful way on the web. I worked with product managers and front-end/backend developers to bring STATSports to life.