Clinic Boost, a reputation and reviews management software tailored for clinics and hospitals, needed a compelling website to attract potential clients (and reel them toward their broader marketing services). I led the design process, creating a visually engaging and user-friendly website that effectively captured the brand’s mission. The site was crafted to not only showcase Clinic Boost’s offerings but also to serve as a powerful lead generator for their digital marketing services.

Clinic Boost is a cutting-edge reputation and reviews management software designed specifically for clinics and hospitals. The company’s mission is to help healthcare providers improve their online reputation thereby generating more business. Given the absence of a website, Clinic Boost faced challenges in reaching out to potential clients and communicating the value of their services. The entire business model of Clinic Boost revolves around drawing healthcare providers towards their broader marketing services, which are managed under a different name.

Without a website, Clinic Boost struggled to establish a strong online presence. The goal was clear: create a website that was not only eye-catching but also functioned as a solid lead generator.

I jumped into this project with a fresh slate. We started with a Zoom call to nail down the moodboard and overall visual direction — no wireframes were in play. I initially collaborated with another designer to create an initial draft. While the draft had potential, it required significant refinement to meet the client’s expectations. The client appreciated the general vibe but requested changes to the UI.

Taking over the design process, I refined the website based on the client’s feedback. The second draft, which incorporated UI improvements while retaining the elements the client loved, was quickly approved. I then moved on to design the inner pages, which also received approval without further revisions. Despite some delays in feedback, the project progressed smoothly, and the site was completed on schedule.

The new Clinic Boost website is a perfect blend of sleek design and practical functionality. It captures the essence of the brand and clearly communicates what Clinic Boost offers. The site is designed not just to look good but to guide potential clients toward Clinic Boost’s broader marketing services.