Sotheby's International Realty | Website

Irina Moi

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Brand Designer

Web Designer

Product Designer

Adobe After Effects

Figma

Sketch

The Webby Award winner

Compelling storytelling with a premium digital experience

Previously, agents and offices had to create separate websites to showcase their work, lacking a centralized platform. Our new storytelling template unifies everyone in one place, empowering agents to share their stories and encouraging direct connections
with customers.
A new design system was crafted to elevate the brand and reflect the value of this multi-million-dollar property. Storytelling was made a priority, showcasing different aspects of the property with all expected details presented in an accessible format.
The experience lacked compelling storytelling for both the properties and the brand. We've introduced storytelling elements into the main pages, highlighting the brand's values through thoughtful editorial pieces and market analysis. Additionally, a prominent search feature, along with
the most impressive properties in your area,
enhances user engagement and exploration.
In response to customer feedback, we introduced neighborhood pages to serve as a centralized hub of information. These pages provide comprehensive details about areas of interest, facilitating direct connections with experts knowledgeable about specific neighborhoods.
We've also enhanced the search and filtering functionality, making it effortless to find your desired property or agent options.
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Posted Oct 24, 2024

Created a consolidated hub for every agent and firm, enabling them to tell their stories. Elevated the brand with new visual identity.

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Brand Designer

Web Designer

Product Designer

Adobe After Effects

Figma

Sketch

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