Your personal running partner

Brooks Running has been transformed into your personal running partner, expanding the e-commerce experience to be more than just a shopping tool. We injected personality into the new digital experience, distinguishing it from the generic "big sweat" competitors.

The information on the Product Detail Pages was customized to highlight key details important for runners, simplifying decision-making. Each product now features its unique scientific aspects, seamlessly integrated with visuals. For those still uncertain, a finder tool was introduced to help select the right product.

A dedicated space was created for all helpful content, covering topics from training for the first 5k to nutrition and technique advice. The article page provides valuable information while integrating brand elements and moments of delight, moving away from traditional text-heavy formats. Every design element was carefully curated to emphasize the runner-specific perspective and reflect the core statement of "Run Happy."

The new homebase has evolved beyond an
e-commerce platform for showcasing new launches and shopping categories. It now serves as a hub to explore the science behind the shoe and stay updated on new runner-specific articles and news. Through our testing of the new structure and design, users have highlighted that it has expanded into a thoughtful, runner-oriented lifestyle brand, offering more than just a website to
purchase shoes. Win win.

Every detail of the new brand was carefully crafted to bring the "Run Happy" and "Runner-led" promise to life. From the playful font and food-inspired colors to the friendly illustrations and badges, each element embodies the joy of running. This approach contrasts with the cold, impersonal aesthetics of "big sweat" and typical e-commerce brands in the space.